Milk the e-cow
7 February, 2010 in Advertising, Perfect Fools, Websites with no commentsKommer ni ihåg när jag var på en bondgård för ett tag sedan? Här har ni anledning. Mjölka e-kon. Sjukt roligt projekt att jobba med och kommentarerna på Twitter får mig att skratta ihjäl mig.
Vad tycker ni om kampanjen? Hysterisk eller bara äcklig?
Eurobest 2009
29 November, 2009 in Advertising, Hyper Island, Lectures with no comments
Two weeks I got an e-mail from Hyper Island saying that we students here in Amsterdam should do a lecture at Eurobest. And this is what I’ve been occupied with last week. What do people want to know about Hyper Island? How much do they know?
It’s hard to talk about something you know so well and you easily forget about what people don’t know and instead you focus too much on the details.
But we did well and got a lot of good response from the people in the audience. It felt like an adrenaline kick afterwards. Loved it!

The building was HUGE.

Where we had our lecture. Mathias on stage preparing.


And I blame my phone for the bad quality.
Will happiness change your behavior?
16 October, 2009 in Advertising, I like with no commentsAs you all know I’ve been a bit lazy updating the blog the previous weeks. This is about to change and I’ve got some fun and arty things coming up next couple of days.
The first thing I would like to share is project from Volkswagen called “Rolighetsteorin” (the fun theory). And as you might guess from the name, they believe that we can and will do everything by just having fun. The video above is showing a game for recycling. Simply brilliant, especially when they have statistics showing their solution improved peoples behavior.
View more projects on the campaign site.
The Puma Index
16 September, 2009 in Advertising, Perfect Fools with no comments“It’s a bit of fun, when we need it most”.
Droga5, Perfect Fools and PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.
Like it?
Shake shake shake
27 July, 2009 in Advertising with no comments
Shake it!
1. I like the salad and 2. I like the ad.


